Category Archives: Blog

The Deele is Back – Launches Mobile Fan Experience on Privi

By: goprivi | 6 July, 2016

Promo final Picture

The Deele is back, baby. The hit-making, trend-setting, star-launching supergroup, whose funk and R&B hits like “Body Talk,” “Two Occasions” and others served as the soulful soundtrack for the 80s, is reuniting and celebrating the launch of an all-new fan club with a special offer in July, available exclusively from Privi, the global fan engagement service.

“This is an opportunity to introduce our musical legacy to fans around the world, including a whole new generation,” said co-founder and platinum-selling songwriter Dee Bristol. “We have always considered ourselves to be innovators musically, stylistically and technologically, so we’re excited to be teaming up with Privi to do this on a global scale.”

It was The Deele’s show-stopping reunion performance at the BET Honors in March that reopened a chapter of music history. After just 15 hours of rehearsal time over three days, the band discovered their signature sound was as tight as it was when it was featured on the first episode of “Miami Vice” in 1984.

At the Warner Theatre in Washington, D.C., with original members Bristol, Carlos Green and Kenneth “Babyface” Edmonds on vocals, Kevin “Kayo” Roberson on bass, Stanley “Stick” Burk on guitar, Daryl Simmons on percussion and (now Epic Records Chairman & CEO) L.A. Reid on drums, The Deele brought the house down – again. As the standing ovation continued, the lifelong friends from Cincinnati, and one babyfaced singer from Indianapolis, decided that they were indeed the “Deele4Life.”

The Deele VIP Club is featuring a special offer, available from Privi throughout July, prior to introducing a wide range of member benefits, contests and exclusive content in August. This month, with the band currently recording new studio tracks and preparing for select tour appearances, fans can join free and receive a complimentary download of a new, unreleased version of the hit track “Video Villain,” remixed by Grammy-winning producer Jaee Logan and partner Leonard Lawson, by texting the keyword Deele to 48421.

Originally formed in 1981, the band’s name reflects their reputation as “the real deal,” a nod to the group’s exceptional musicianship, vocal abilities, songwriting and studio production talents. In addition to landing their own singles on the Billboard R&B chart and the Hot 100 Top Ten, members of The Deele also wrote and produced hit songs for other chart-topping artists, including Michael Jackson, Whitney Houston, TLC, Toni Braxton, Bobby Brown, The Whispers, Johnny Gill, Pebbles and others.

Reid and Edmonds, together with the songwriting and instrumental talents of Roberson and Bristol, would go on to create La Face Records and become two of the most successful music producers of all time. With their collective abilities to write, produce and recognize the hit-making elements of popular songs, The Deele had a profound influence on the American funk, dance and R&B sound that continues to this day.

Privi is a mobile Fan Engagement Platform that enables celebrities, brands, non-profits and anyone with a following to communicate directly with their audiences, allowing subscribers around the world to receive exclusive content, including news, video, contests, merchandise, event information and special giveaways, delivered by text to their mobile phone without requiring apps.

“Our team at Privi is honored to be working with such extraordinary talent, including everyone involved with The Deele,” said Mitesh Patel, CEO, Privi. “Fans love nothing more than a peek into the daily lives of their favorite celebrities and performers. With Privi, our celebrity clients can simply flip a switch and turn on their own cell phone-based reality show and instantly connect with fans around the world.”

In August, Deele VIP Club subscribers will have access to behind-the-scenes videos, new music, e-books, free giveaways, contests to win concert tickets and backstage passes – even recording contracts – and help in the development of new songs through interactive surveys. Members will also have the opportunity to provide input regarding the specific offers they would like to receive from the fan club.

“Launching our fan club through Privi is giving us a chance to build a global fan base, and connect with far more people than would ever have been possible before this technology was available,” said Roberson. “I hope everyone will take advantage of the free download and enjoy the remix from Jaee Logan and Leonard Lawson, who we are honored to be working with.”

The Deele will make its first official reunion tour appearance in its hometown of Cincinnati on Sat., July 23 at the Cincinnati Music Fest in Paul Brown Stadium. The show will mark the debut of The Deele’s newest member, the California-born, Ohio-raised singer and songwriter, Oui. Reid and Edmonds will perform at select tour dates as schedules permit.

Privi is Not an App and Why That’s Awesome

By: goprivi | 2 May, 2016


Trio Screen

“So, Privi’s like an app…” These five words I hear often in introductory calls with potential clients.

Most don’t realize that apps are only accessible to about 35% of mobile phones worldwide because apps are internet reliant. But how do you ensure that your video commercial is seen by a non-smart phone carriers, which makes up 65% of the global audience?

By being Powered by Privi.

Privi delivers your content to virtually all phones, utilizing the text feature already built into every phone. With sending capabilities for video, audio, photos and more, Privi makes your message accessible to a global audience.

With celebrities, sports teams and brands creating their own apps to keep their fans engaged, why Privi? The obvious answer is that there is nothing to download, nothing to install – saving development hours and fees. Privi is ready to send your first message to your audience within minutes. According to Principles of Mobile App Design, 25% of users open an app once and never return.

Despite the fact that new apps are created every day, over half of the app users say their expectations in apps have not totally been met. So why not use a feature that everyone knows and loves by introducing text into your marketing arsenal? Let Privi work for you and give your fans an experience like none other.

Try us now! Text GOPRIVI to 48421 or click HERE.

Le Meridien Chic Gets Powered by Privi


Le Meridien Chic “Walk the Runway” Red Carpet Fashion Charity Event

Showcasing High Fashion To Raise Awareness for CLARE FOUNDATION

(Santa Monica) — Known for creating a new level of emotionally charged relationships with fans, Privi, a global technology company, was one of the featured sponsors as Le Meridien Chic “Walk the Runway” Red Carpet Charity Fashion Event became “Powered by Privi” on Sunday, November 15, 2015.

Privi brought innovation to the evening’s events with their cutting-edge mobile platform, engaging guests throughout the evening, starting with digital RSVPs to the exclusive Garden Gallery Mixer featuring artists like Richard Schemm and Shanny Brooke hosted by Le Medaillon Champagne.


Artist Shanny Brooke

After heading down the glamorous red carpet, guests enjoyed chic runway fashion overlooking the Pacific Ocean in Le Meridien Delfina Hotel’s gorgeous penthouse ballroom, with powerful opening performances by celebrity choreographer Michael Silas and designs by celebrity fashion stylist Arman Morozov. As always, the show opened with high energy theatrics as Creative Director and founder of Fashion Speaks Joshua Washington brought his signature avant-garde creativity to the runway show opening, fashion show lineup and choreography, with music stylings by the femme fatale duo Two Way.

Opening Performance

Le Meridien Chic “Walk the Runway”


Music stylings by femme fatale duo 2Way @2waymusic 

Hosted by actress Vanessa Martini, “Walk the Runway” Red Carpet Fashion Charity Event featured WantMyLook by Lilly Ghalichi’s newest collection after a super successful New York Fashion Week Event, as well as Andrew Christian, JNG, Maor Apparel, Merlin Castell, CM2K by Cheryl Koo, and Dan Richter.


WantMyLook @wantmylook by Lilly Ghalichi @lillyghalichi

Joshua Washington - FashionSpeaks LA

Host Vanessa Martini, Creative Director Joshua Washington @fashionspeaksla

The show marked a precedence for Le Meridien Delfina with charitable and creative platform Fashion Speaks, as they produced this highly charged event partnered with Privi, ShowStyleBrands, AR Designs, Tier 1 Model Management, and Slater Agency to raise awareness for CLARE Foundation.

Instagram InfluencersPatrick  Starr @PatrickStarrr and Arika Sato @arikasato

GuestsWantMyLook Guests with Jason Bies and Jack Douglas Stewart 

guestsfrom left: Janine Jordan – Founder/Electronic Music Alliance, Michael Kaliski – Good Planet Media, Melissa Curtin – La La Scoop, Jennifer Serdienis – Gypset Bazaar, NuNu Deng – Privi, Sin Jin, Marissa Alix – FLOGG

guestsFilmmaker Kirk Fraser @kirk_fraser and Heith Brown with Amanda Manares @mindastronaut, Privi Senior Director/Partner 

guestsNYC Dragun @nycdragun and Ash Kholm @ash_kholm

About Privi:

Privi believes in empowering the world’s largest global brands and public figures with elite access, reaching your international affinity groups and fan base in a way you’ve never been able. We measure ourselves against our ability to deliver an experience, not just a message. Through an innovative SMS/MMS marketing platform, Privi delivers international, world-class content, redefining industry standard. Create new monetary streams with merchandise and ticket sales, paid subscription channels, and more. Put Privi’s Celebrity Services to work for you, and deliver to your fans an experience unlike any other, creating an emotionally charged relationship with your brand.

Try Celebrity Services now. Text GOPRIVI to 234-244-7283 or click HERE to try a demo today.

For GUEST Event Photos – please visit PRIVI GUEST ALBUM


For CM2K Runway Photos – please visit PRIVI DESIGNER ALBUM, CM2K BY CHERYL KOO

For Merlin Castell Runway Photos – please visit PRIVI DESIGNER ALBUM, MERLIN CASTELL

For Maor Luz Runway Photos – please visit PRIVI DESIGNER ALBUM, MAOR LUZ

For Andrew Christian Runway Photos – please visit PRIVI DESIGNER ALBUM, ANDREW CHRISTIAN

For JNG Runway Photos – please visit PRIVI DESIGNER ALBUM, JNG

For Dan Richters Runway Photos – please visit PRIVI DESIGNER ALBUM, DAN RICHTERS

PRIVI VS. Social Media – The Marketing Challenge in Numbers

By: goprivi | 25 November, 2015

Privi Celebrity Services

What can Privi do for you that social media can’t? This is a pretty common question in the mobile industry and one that we answer quite frequently. Let’s take a look and see how Privi and social media stack up against each other.

Privi is a powerful marketing tactic that can be used to get your message to your audience’s most personal screen via SMS/MMS delivery. Better yet, with Privi your audience will actually SEE your message. On average, only 20% of those emails you sent to your database are being opened. With Facebook’s ever-changing algorithm, roughly 3% of your followers are getting your message and the life span of your tweet is sitting at 18 minutes. Studies show that the open rate of text messages is above 90%. That’s an incredible statistic and clearly shows the value of SMS.

When you look at engagement, the average cell phone user checks their phone 150 times a day! On the other hand, just over half of Facebook’s users login daily. Here’s an even bigger number: 174,000,000. That is how many Americans text daily compared to the 91 million Facebook users in the United States.

Privi’s full suite of services offer you 360 degrees of campaign management. We specialize in creating NEW and exciting monetary streams for you from your fan audience.

Privi Fanclubs
Privi Tickets
Privi Merchandise

Don’t get the wrong idea. Social media is great to build your community and engage in dialogue with your fans, but consider throwing Privi into your mix and your fan engagement jumps immensely. Creating relationships is the name of the game, and Privi is with you every step of the way.

We are here to help you ENHANCE you current methods of communication and marketing, not to replace. Check us out at and see what we can do for you.

Do You Miss Your Customers? They Miss You Too!

By: goprivi | 25 November, 2015

email vs text

Unfortunately, they’re not getting the message…..Literally!

The days of effective email communication are long gone. Today, most customers don’t see, let alone read your emails that you send. They’re too busy texting…… LIGHTBULB! So, why not try doing something new like mobile marketing? Makes sense, right?

What if there was a way to instantly communicate with your customers in a new way?

What if your customers actually knew there was a special offer for them?

What if your sales increased?

You may think that text message marketing isn’t right for your business, but think again. You’d be able to communicate more effectively and create new revenue opportunities for your brand. So, if you don’t like money then you probably shouldn’t use mobile marketing.

Here’s the facts:

-Text messaging has a 95% open rate vs. email marketing campaigns with around a 20% open rate

-42% of shoppers wish that all promotions were digital

-81% of consumers prefer interacting with brands through SMS rather than an app

Now that you know what you’ve been missing, let’s make the journey together. Privi is ready to help you make the move into the mobile market. Whatever your company or brand does, we can help. We’re here for you!

Be a Hero to Your Clients!

By: goprivi | 25 November, 2015

Be a Super Hero with Mobile Marketing!

Let mobile marketing be your superpower!

Your clients want something new and you’re the industry leader to give it to them. With text marketing, your clients will be able to communicate with customers instantly, faster than the speed of light. Rescue them from sending email messages that never get read and fight off social media algorithms.

Privi is here to battle all of your mobile marketing fears. So, let us be the best weapon in your marketing arsenal. Be your client’s hero and don’t let “not-knowing” be your kryptonite.

Visit us today at

The Privi Difference: More Dynamic Campaigns Mean More Customer Engagement

By: goprivi | 2 July, 2015

SMS vs MMS Privi

ACQUIRE: Expand your reach with key strategies to grow your fan and donor databases. Privi’s automated cloud-based platform sets your memberships and global content distribution on auto-pilot.

ENGAGE: Share content such as videos, photos, music and games, specific to your promotional needs. Gain valuable insight by conducting polls, accept donations and excite fans and constituents with privileged content and membership perks.

MONETIZE: Create excitement by offering exclusive promotions, loyalty programs, dynamic coupon campaigns and ticket and merchandise sales, all through text messaging. Funneling customers through one source will create new revenue streams.

Text GOPRIVI to 234-244-7283 to try a demo today.