The Deele is Back - Launches Mobile Fan Experience on Privi
The Deele is back, baby. The hit-making, trend-setting, star-launching supergroup, whose funk and R&B hits like “Body Talk,” “Two Occasions” and others served as the soulful soundtrack for the 80s, is reuniting and celebrating the launch of an all-new fan club with a special offer in July, available exclusively from Privi, the global fan engagement service.
“This is an opportunity to introduce our musical legacy to fans around the world, including a whole new generation,” said co-founder and platinum-selling songwriter Dee Bristol. “We have always considered ourselves to be innovators musically, stylistically and technologically, so we’re excited to be teaming up with Privi to do this on a global scale.”
It was The Deele’s show-stopping reunion performance at the BET Honors in March that reopened a chapter of music history. After just 15 hours of rehearsal time over three days, the band discovered their signature sound was as tight as it was when it was featured on the first episode of “Miami Vice” in 1984.
At the Warner Theatre in Washington, D.C., with original members Bristol, Carlos Green and Kenneth “Babyface” Edmonds on vocals, Kevin “Kayo” Roberson on bass, Stanley “Stick” Burk on guitar, Daryl Simmons on percussion and (now Epic Records Chairman & CEO) L.A. Reid on drums, The Deele brought the house down – again. As the standing ovation continued, the lifelong friends from Cincinnati, and one babyfaced singer from Indianapolis, decided that they were indeed the “Deele4Life.”
The Deele VIP Club is featuring a special offer, available from Privi throughout July, prior to introducing a wide range of member benefits, contests and exclusive content in August. This month, with the band currently recording new studio tracks and preparing for select tour appearances, fans can join free and receive a complimentary download of a new, unreleased version of the hit track “Video Villain,” remixed by Grammy-winning producer Jaee Logan and partner Leonard Lawson, by texting the keyword Deele to 48421.
Originally formed in 1981, the band’s name reflects their reputation as “the real deal,” a nod to the group’s exceptional musicianship, vocal abilities, songwriting and studio production talents. In addition to landing their own singles on the Billboard R&B chart and the Hot 100 Top Ten, members of The Deele also wrote and produced hit songs for other chart-topping artists, including Michael Jackson, Whitney Houston, TLC, Toni Braxton, Bobby Brown, The Whispers, Johnny Gill, Pebbles and others.
Reid and Edmonds, together with the songwriting and instrumental talents of Roberson and Bristol, would go on to create La Face Records and become two of the most successful music producers of all time. With their collective abilities to write, produce and recognize the hit-making elements of popular songs, The Deele had a profound influence on the American funk, dance and R&B sound that continues to this day.
Privi is a mobile Fan Engagement Platform that enables celebrities, brands, non-profits and anyone with a following to communicate directly with their audiences, allowing subscribers around the world to receive exclusive content, including news, video, contests, merchandise, event information and special giveaways, delivered by text to their mobile phone without requiring apps.
"Our team at Privi is honored to be working with such extraordinary talent, including everyone involved with The Deele,” said Mitesh Patel, CEO, Privi. “Fans love nothing more than a peek into the daily lives of their favorite celebrities and performers. With Privi, our celebrity clients can simply flip a switch and turn on their own cell phone-based reality show and instantly connect with fans around the world.”
In August, Deele VIP Club subscribers will have access to behind-the-scenes videos, new music, e-books, free giveaways, contests to win concert tickets and backstage passes – even recording contracts – and help in the development of new songs through interactive surveys. Members will also have the opportunity to provide input regarding the specific offers they would like to receive from the fan club.
“Launching our fan club through Privi is giving us a chance to build a global fan base, and connect with far more people than would ever have been possible before this technology was available,” said Roberson. “I hope everyone will take advantage of the free download and enjoy the remix from Jaee Logan and Leonard Lawson, who we are honored to be working with.”
The Deele will make its first official reunion tour appearance in its hometown of Cincinnati on Sat., July 23 at the Cincinnati Music Fest in Paul Brown Stadium. The show will mark the debut of The Deele’s newest member, the California-born, Ohio-raised singer and songwriter, Oui. Reid and Edmonds will perform at select tour dates as schedules permit.